eSports RackAttack

Strong brand identity in the eyes of the target audience.

Branding for eSports Team

The dart hits the bullseye – just like RackAttack hits the world of eSports! RackAttack, the eSports team from the North with killer instinct, is taking darts to a whole new level. The stage? The arena of competition, where precision, strength, and relentless ambition reign. Hurry up, because here, it’s not just eSports competence flying around – I hereby introduce a new branding to make the leading team available for the target audience.

In the crosshairs?

18-35-year-olds with a love for tech and a thirst for new things. RackAttack taps into their tech affinity and open attitude towards innovative trends.

Corporate Design:

The RackAttack logo – deer and compass. Strength, determination, and orientation all in one. Orange anthracite gives it a modern touch that captures the dynamics of eSports.


Compact Marketing Strategy:

  • Social Media: RackAttack is active on major social media platforms, using them to communicate with the target audience and promote the brand.

  • Online Marketing: RackAttack relies on online marketing to reach the target audience. This includes search engine optimization (SEO), search engine advertising (SEA), and display advertising.

  • Offline Marketing: RackAttack also utilizes offline marketing to raise brand awareness. This includes sponsoring events and print advertising.

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